A social media manager is responsible for developing and implementing strategies to effectively manage and enhance a company’s online presence across various social media platforms. They are tasked with creating engaging content, scheduling and publishing posts, monitoring and responding to comments and messages, and analyzing data to measure the success of social media campaigns. Additionally, social media managers stay up-to-date with the latest trends and best practices in social media marketing to ensure the company’s online presence remains relevant and impactful. Their role is crucial in building brand awareness, driving website traffic, and fostering customer engagement and loyalty through social media channels.